BRIEF

Create an unconventional campaign for KTD3: The Resurrection, a fictional mystery-thriller, using any media necessary to build curiosity

INSIGHT

Crime stories often become memorable because of how unbelievable the acts are. Some feel less like ordinary crimes and more like records no one should ever want to break.

IDEA

The Guinness Book of Criminal Records.
The campaign reframes outrageous crimes as record-breaking achievements, turning criminal cases into a twisted collection of “world records.” Dark humour, investigative visuals and editorial design build a campaign world around secrecy, absurdity and discovery.

The Transit Posters

Here’s The Whole Book!