Tobasco.
Tobasco is a staple in the Hot Sauce Industry. The Ask? To change the way people perceive the brand.
The insight that I found was it’s not just heat people are looking for, it’s taste! So, to fulfil the ask with the insight, I executed a cheeky campaign to set a new view of Tobasco.
To start, a website banner which also will be posted on billboards for visual memory. Also, Tobasco has a strong social media presence too. So, I planned to leverage that.
